Cretone Audio, a leading Chinese audio technology enterprise with a global perspective, is charting a new course in the industry with its unique positioning as a "spatial native audio algorithm coexistence platform."
In the rapidly developing audio-video industry, Shenzhen Cretone Audio Technology Co., Ltd. has distinguished itself with outstanding technical strength and sharp market insights. In this exclusive interview, we had the pleasure of speaking with Mr. Wang Tiansi, Marketing Director of Cretone Audio. He shared his extensive industry experience, unique perspectives on future industry development, and insights on how Cretone Audio leverages its platform to launch innovative products and inject new vitality into China’s audio industry.
Cretone Audio positions itself as a "spatial native audio algorithm coexistence platform," a concept that encompasses solving pain points in hall acoustics, developing proprietary audio algorithms, and fostering collaborative and mutually beneficial partnerships with clients.
With over 20 independently developed patented algorithms, Cretone Audio ensures excellence in sound quality optimization, feedback control, and device management. The company's strategies for OEM, ODM, and high-end brand incubation have forged close partnerships with clients.
In response to market demands and national policies for independent innovation, Cretone Audio has launched a series of innovative products for conferences, education, and courtroom scenarios in recent years. Among these, the "Smart Huiyi Integrated Audio-Video Solution" has drawn particular attention.
This solution features proprietary algorithms from Cretone Audio and integrates audio processing, HDMI switch distribution, and audio-video capture cards. It simplifies complex systems and provides users with comprehensive audio-video processing and management capabilities. It caters to scenarios combining local and remote meetings, cloud conferencing platforms, and hardware remote conferencing platforms.
o 25 inputs (8 analog, 16 Dante, 1 USB Audio)
o 25 outputs (8 analog, 16 Dante, 1 USB Audio)
o Voice-activated automatic camera tracking.
o High-definition output for every speaker in remote meetings, addressing traditional conference room issues like limited single-camera coverage and challenges capturing distant speakers.
The solution also emphasizes compatibility with existing video conferencing platforms to enhance meeting efficiency and deliver high-quality audio-video experiences. Currently, the solution is actively promoted, and market feedback is highly anticipated.
While solidifying its leading position in the audio processor field, Cretone Audio is actively exploring the construction of audio system matrices. The company plans to launch new products, such as microphones integrated with DSP algorithms, to meet user demands for improved sound quality and backend management, further enriching its product ecosystem.
Over the past decade, Mr. Wang has witnessed the industry's transformation from analog to digital and now to networked systems. He believes that policy guidance, technological innovation, and market demand are the key drivers of industry progress. National information security policies have accelerated domestic innovation, while advances in digital and network technologies have made systems more integrated and intelligent, meeting user needs for stability and usability.
Although China’s audio technology started late, Mr. Wang believes that leapfrogging ahead is possible. He anticipates that the Chinese audio industry will benefit from market expansion, technological innovation, deeper cross-industry integration, and international market development.
To maintain its leading position, Cretone Audio plans to:
Strengthen R&D.
Deepen supply chain collaboration.
Stay attuned to market trends.
Enhance brand influence.
Expand into international markets.
With its strong technical foundation and forward-looking market strategy, Cretone Audio is transitioning from a professional audio product manufacturer to a solutions provider. In the future, the company aims to propel China’s audio industry to new heights with a richer product line, advanced technology applications, and a broader market vision.
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